Here we need to say something about the film, or at the least why we made it. Usually this space would be dedicated to a dramatic story from the filmmaker’s personal life, or a heroic account of a real-life survivor…
Unfortunately our movie doesn’t have any noble causes at its core, we didn’t have to battle any elements or endure anything highly politicized. Frankly, we just wanted to have fun and create something that we liked, so what follows below is a brief excuse for why, wasting money and nerves, we decided to fly to Argentina and drag several dozen extremely dedicated and talented people out into the back country.
Simply put, She Wolf was born out of our necessity to push ourselves outside the music video and commercial formats, which me and Dan (commercially known as Aggressive) have comfortably inhabited so far.
“You’re almost 30” my father said one day, “It’s time to start shooting something worthwhile”, and at that very moment it clicked – after directing videos for the likes of Pharrell, Michael Jackson, Megadeth, Bloc Party and commercials for Exxon Mobile, Toyota, Bloomberg, Ford among dozens of others, we owed it to ourselves to create something of our own, outside of advertising. Basically - it was time.
We put a script together, and juggling an ever increasing load of commercial work and adult life, to the dismay of our wives, we raided our “rainy day” stash of cash and were on our way to Argentina determined to shoot our first film, or at least have a semi-vacation masked under the guise of work.
Since visually the story plays out in the wilderness, combining remote woods, all-terrain automobiles and wolves, we wanted to shoot somewhere different, somewhere that wouldn’t feel like another short film made in the desert outside of LA, and so the “Argentina plan” was born. We decided to fly down to South America and shoot the film down there, hoping for a more intriguing, unorthodox look. This allowed us not only to play with the overall vibe of She Wolf, but also craft a piece that lived someplace else – foreign locations, landscapes, actors… an adventure!
It was a very good idea, a superb one… with one serious plot-hole, which we definitely caught a little late in the game – there were absolutely no wolves in Argentina. None. A definite problem for a film called “She Wolf”. So after inspecting a few local huskies, foxes, and one scared poodle, we realized that all the actual wolves will need to be shot someplace else - and so a “2nd Unit” had to be created, bringing us much closer to home, to a wonderful New Jersey based wolf-dog preserve called “The Howling Woods Farm”. Here, we shot all of our wolf sequences, painstakingly matching camera angles and backgrounds to our original Argentina shoot.
Once the shooting was wrapped, the real work began, we went back to juggling work, life and She Wolf; gradually climbing one stair after another in the tedious ladder of post: edit, music, sound design, visual effects, color grade, some more sound design, re-do the edit, title design, more music… and so forth and so on.
What was supposed to be a short trip overseas and a quick post-production breeze, became stretched and complicated once life and non-stop commercial work came into picture.
And then, suddenly just like that, we were done. Right now we are gearing up for the festival circuit, and developing a few feature projects. If features are anything like being surrounded by a dozen wolves roaming free in pouring rain, or taking a 12-hour ride out into Argentina’s back country, I think we found our next adventure.
Alex & Dan
P.S. If you are one of the people that contributed to this project - thank you. We know it was one long road, and we really hope that you like the film and enjoyed the ride.
P.S.S. If you are just curiously browsing this site, it’s a good time to take a look at the trailer. The movie will be available in its entirety once it clears the festival circuit. In case, you feel like talking about wolves, or are interested in watching the full film, shoot us a note:
For more info about Aggressive visit: www.aggressive.tv